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18 June 2016, 22:27 PM

10 Golden Rules for Successful Trade Shows

1. Stand Out in the Crowd

It may sound like a cliché but standing out in the crowd figuratively and literally can result in more trade show leads and sales. Consumers respond well to soothing colors that attract their attention. Try creating an atmosphere at your booth by incorporating... read more

11 June 2016, 04:40 AM

Top 2 Ways To Use Social Media to Stand Out at a Trade Show

1. Create Event-Specific Facebook and LinkedIn Pages…and Promote Them Daily

Social media has amazing advertising reach by sheer virtue of its share-ability. As soon as you have your event and trade booth location details finalized, start working on that event invite—and... read more

06 June 2016, 23:43 PM

10 Powerful Stats on The Value of Trade Shows

Looking for statistical justification that trade shows are a great marketing medium? Or numerical inspiration to guide your trade show program? You’ve come to the right place. Here are some stats to help guide your future trade show endeavors.

1. 81% of trade show attendees have buying... read more

28 May 2016, 16:45 PM

10 Ways to Ensure an Organized Trade Show Booth

1. Briefcase Storage: With all of the tech tools that we carry and use to provide a visual representation of the story we are telling…wouldn’t it be nice to have a place in the booth to store our bags? We all have them, and we all need easy access to them. A little manipulating... read more